Iams: A Recipe for Cruelty (PETA)

For nearly 10 months in 2002 and early 2003, a PETA investigator went undercover at an Iams contract testing laboratory and discovered a dark and sordid secret beneath the wholesome image of the dog- and cat-food manufacturer: dogs gone crazy from intense confinement to barren steel cages and cement cells, dogs left piled on a filthy paint-chipped floor after having chunks of muscle hacked from their thighs; dogs surgically debarked; horribly sick dogs and cats languishing in their cages, neglected and left to suffer with no veterinary care.

Iams lied to PETA with promises to improve the conditions for animals in its contract laboratories, even assuring us that enrichment programs were already in place, but our undercover investigator saw otherwise. She fought for six months to have a single cheap, rubber toy placed in each cold, lonely kennel. This is Iams’ idea of enrichment.

Our video footage shows Iams representatives touring the facility and witnessing dogs’ endless circling in barren cells, sweltering in the summer heat. Iams knew the truth yet did nothing to protect the animals.

The dogs and cats in Iams’ tests are no different from our dogs and cats at home when it comes to deserving companionship, play, a stimulating environment, and the right not to be tormented in painful experiments.

Luckily, caring consumers know that advances in nutrition don’t have to come at the expense of animals in labs. Help PETA force Iams to end these painful and unnecessary tests, as many compassionate companies have already done.

Duration : 0:8:27


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25 Responses to Iams: A Recipe for Cruelty (PETA)

  1. ToxicKissish says:

    Wonderful job Peta. …
    Wonderful job Peta. You’ve exposed the cruel truth about Iams. I truly congratulate you.

    Now, DO SOMETHING ABOUT IT! HELP THESE DOGS AND MAKE IAMS PAY FOR THEIR MISTAKES.

    That way you actually make a difference for these poor lives.

  2. ShelleyDanes says:

    What are they doing …
    What are they doing to these dogs???

  3. AniuwolfCoralinefan says:

    @evan4607 so you …
    @evan4607 so you hope you rot there, too?

  4. gabekid123 says:

    @tigerztigerztigerz …
    @tigerztigerztigerz .tahw dnA ?dratsab a m’i dnA

  5. tigerztigerztigerz says:

    @gabekid123 And i’m …
    @gabekid123 And i’m a bastard? And what.

  6. gabekid123 says:

    this is halarious
    this is halarious

  7. gabekid123 says:

    @tigerztigerztigerz …
    @tigerztigerztigerz ur a human

  8. AniuwolfCoralinefan says:

    @cynjim88 you …
    @cynjim88 you support PETA? WTF is wrong with YOU?

    PETA will do anything to make companies like Iams look bad. they’re such liars.

  9. cynjim88 says:

    I will never buy …
    I will never buy Iams again. I had no idea. Thanks PETA for opening my eyes!!! This is disgusting.

  10. cynjim88 says:

    @ …
    @AniuwolfCoralinefan you suck!! WTF is wrong with you! How can you watch this, and say “PETA sucks” Don’t you think the lab sucks. Your totally twisted!

  11. AniuwolfCoralinefan says:

    PETA SUCKS!
    PETA SUCKS!

  12. runawaychild666 says:

    i had heard of this …
    i had heard of this and the advert which i see nearly every day promotes the exact opposite to this…..wankers

  13. tamagoatama602 says:

    What is this like …
    What is this like Doggie HELL??? What are they doing to these dogs??? What’s up with the grated floors on the kennels? It seems like they were designed with cruelty in mind. This is up!

  14. Stoptapingme says:

    you are right with …
    you are right with that!

  15. Stoptapingme says:

    if anything, i …
    if anything, i would find were this place is and i would adopt all the pets in there and i would give them all the love and veterinary care they need. I would do anything to get them away from this horrible act of cruelty. I would then give them to loving homes and i would take came of them for as long as it takes!

  16. Stockpile1 says:

    Looks like those …
    Looks like those dogs in the first segment get zero exercise. They look so bloated. This whole video is horrible. The exact same conditions shall be upon those responsible… for eternity.

  17. kentru says:

    4:34 says it all… …
    4:34 says it all… I feel terribly sorry for the animals!

  18. saaricr says:

    just take a good …
    just take a good look at some of those dogs or read the description

  19. thenotsew says:

    can somebody say …
    can somebody say wats cruel because i am not watching this for 8 mins

  20. BreakingNewYorkCity says:

    im hungry. time for …
    im hungry. time for steak and chicken and bacon. and fish. and dog.

  21. fudawg45 says:

    The only reason you …
    The only reason you care is because they’re cute dogs. If this was the same thing with rats (I’m sure it’s worse actually), nobody would blink an eye.

  22. l33tcombat says:

    judging by the fact …
    judging by the fact that these are all pregnant female begals, and that all the people are wereing scrubs, this is probably a video from a human society that was helping to clear out a puppy mill. PETA is just up and they want people to believe them.

  23. Spirosaur says:

    PETA kills more …
    PETA kills more cats and dogs than any other single group that I know of

    That being said if this is real it’s pretty up

  24. ParallelWorlds3000 says:

    Shouldn’t you be …
    Shouldn’t you be playing football hick? Southern Trash!

  25. hskrdavey says:

    PETA is WACKO! Has …
    PETA is WACKO! Has nothing to do with Iams. What ignorant people you are….